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ADT puts muscle, aka Ving Rhames, into ad campaign

February 18, 2015Amy Canfield

BOCA RATON, Fla.—He had commanding roles in “Pulp Fiction” and “Mission Impossible” and starred in HBO's “Don King: Only in America.” Now award-winning actor Ving Rhames is putting his tough-guy persona and deep voice to work for ADT. Well, wait a sec. According to Rhames, he's not just working for the huge home security firm; he says in the new commercials that he “is ADT.” The ad campaign seeks to set ADT apart from the increasing number of...

ADT, Jerri DeVard, Residential Security, Security Systems News (SSN), Ving Rhames