3xLOGIC acquires Sonitrol product development

Deal brings central station intelligence to 3xLOGIC and innovation to Sonitrol
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Tuesday, June 17, 2014

WESTMINSTER, Colo.—Intelligent video surveillance solution provider 3xLOGIC on June 13 announced it has acquired the product development and research group of Sonitrol from Stanley Security.

Stanley retains ownership of the Sonitrol franchise, which it purchased in 2008. There also are 84 remaining independent Sonitrol franchises that are not owned by Stanley.

“We are now the owner of the product development and research organization,” Christie Walters, 3xLOGIC VP sales and marketing, told Security Systems News. “We also absorbed 24 engineers and technical support professionals.”

3xLOGIC will retain the Sonitrol brand name for products that will be available exclusively to Sonitrol dealers. However, with the help of this new group, 3xLOGIC will also develop new products for its own authorized dealer network

The Sonitrol product development group is located in Orlando. 3xLOGIC will maintain that facility. It also has offices in Victoria, British Columbia and Liaoning, China and its headquarters here in Colorado.

Financial terms of the deal were not released.

Walters said that 3xLOGIC is already working with the Orlando group.

She noted that Sonitrol has been known for its audio verification technology for 50 years. “They were the very first verified alarm response technology,” Walters said. “We don’t have any intention to modify that, but we want to enhance it with video,” she said.

3xLOGIC is looking forward to incorporating its video technology including its “compression technology that it developed in-house [to Sonitrol.]” Beyond that, 3xLOGIC wants to add mobility and cloud capabilities to Sonitrol, she said.

In addition to engineering and technical talent, the deal brings central station expertise to 3xLOGIC, Walters said.

While 3xLOGIC ahs always been a “video centric organization” with “video management software and hardware at the core,” the company today has moved into business intelligence. It takes data [video and other data] from a number of different inputs and presenting it in a useable format, via a graphical dashboard, Walters said.

The Sonitrol group “is excited and ready for the next level in their evolution and we are excited to work with them,” she said.