Diebold fortifies SecureStat, explains strategy

Goal: Create an ecosystem—a diverse portfolio of products and systems—that security directors can manage at a glance
 - 
Wednesday, October 2, 2013

CHICAGO—Diebold aims to connect SecureStat, its online security management platform, with all security products that its customers use now or might want to use in the future.

“We’re developing an ecosystem that will continue to evolve and expand,” Diebold VP of technology Jeremy Brecher told Security Systems News at the ASIS show here. “It will allow us to leapfrog the competition.”

The systems integrator introduced SecureStat at ISC West and has further fortified it in the past four months. It’s a web platform that enables security directors to “view, manage and measure” all of the security systems in an enterprise (including fire, intrusion, monitoring, access video and other systems) even though the products may be from different manufacturers, may be newly released or many years old, and may be at one site or multiple locations.

What’s different about this platform, explained Brecher, is that “its core is an API hub.”

That means that if there’s a new product that a security director wants to view, manage and measure, it’s easy to add it to the SecureStat platform. For example, since ISC West, Diebold has added more than 15 manufacturers, including a number of intrusion and video partners, to SecureStat.

“For the past three or four months we’ve been taking direction from our customers, where they want to go, what their needs are,” said Brecher.

He emphasized that Diebold is a pure-play national systems integrator; it’s manufacturer-agnostic and wants to make it easy for its customers to deal with the products and manufacturers of their choice.  

Now, Diebold has added what it says is the security industry’s first “Development Zone Portal” to its SecureStat platform. Through the development portal, third parties can use APIs to efficiently integrate their products with SecureStat.  

“Having APIs as a core mechanism versus a [different] means [that would only] create a one-time connection,” is a major differentiator for this web portal, Brecher said.

Diebold’s EVP of electronic security Tony Byerly also outlined other priorities for the coming year. Diebold intends to “continue to grow its finance sector and take additional share there,” he said. He noted that Diebold has “60 percent market share,” on the ATM side, but that it has less than 15 percent market share on the systems integration side. “Even though we’re a leader [on systems integration], there’s a lot of opportunity to continue to leverage our relationships with financial institutions,” he said.

It is also making a big push on its commercial national accounts program, which is headed up by Bill FitzHenry, VP of commercial national accounts sales. In the past 12 months, Byerly reported, Diebold has added seven leaders in different vertical markets and 30 new “commercial logos” to its national accounts roster.

Another area of focus is to “mix a higher content of RMR stream” to the business. It’s accomplishing this through distinct RMR services, hosted video, hosted and managed access, and pay elements for SecureStat, Byerly said.