Guardian Protection teams up MiLB, becomes official smart home security partner

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Friday, June 21, 2019

PITTSBURGH and ST. PETERSBURG, Fla.—Security solutions provider, Guardian Protection, recently announced a new partnership with Minor League Baseball (MiLB) to become the “Official Smart Home Security Partner of MiLB” and the “Preferred Partner” of targeted MiLB teams across the country. 

Guardian and MiLB will also team up to support the Joe Torre Safe At Home Foundation that provides services to youth traumatized by exposure to violence by empower them to live healthy, violence-free lives. In each participating market, for every base runner caught stealing, Guardian will donate funds to Torre’s foundation or a local charity focused on helping victims of domestic violence. 

“Our core value at Guardian is helping our customers feel safe in their homes and protect what is most important to them,” Guardian Vice President of Marketing, Kevin Bish, said in the announcement. “The opportunity to partner with Minor League Baseball and help support an organization such as the Joe Torre Safe At Home Foundation brings our mission to life in a new and exciting way, and is something we’re proud to do.” 

The multi-year partnership focuses on markets were Guardian has local branch offices. Guardian’s brand will be included on in-park signage, in promotional materials, and in national marketing programs and events throughout the season with the following teams: 

  • Akron RubberDucks (Cleveland/Youngstown, Ohio);
  • Bowie Baysox (Baltimore, Md.);
  • Bradenton Marauders (Tampa, Fla.);
  • Columbus Clippers (Columbus, Ohio);
  • Delmarva Shorebirds (Millsboro, Del.);
  • Frederick Keys (Rockville, Md.);
  • Indianapolis Indians (Indianapolis, Ind.);
  • Lake County Captains (Cleveland/Youngstown, Ohio);
  • Nashville Sounds (Nashville, Tenn.);
  • San Antonio Missions (San Antonio, Texas);
  • Tampa Tarpons (Tampa, Fla.);
  • Trenton Thunder (Trenton, N.J.); and 
  • Wilmington Blue Rocks (Wilmington, Del.).

“With the help of Guardian, we’re providing our fans and homeowners a resource to help make their homes safer, smarter and more efficient, while using the game of baseball to impact our local communities,” said Gerald Jones, vice president, business development & media for MiLB. “Giving back to our communities is central to Minor League Baseball, and through this partnership and our relationship with the Joe Torre Safe At Home Foundation, we can accomplish our goals together.”

“It has never been more vital to educate people about domestic violence,” said Joe Torre, legendary Baseball Hall of Famer, and chairman and founder of Safe At Home. “We are proud to partner with Guardian Protection and Minor League Baseball to raise awareness about domestic violence, end its cycle and help more people feel safe at home.”

This initiative fits into Guardian’s newly-launched Protect Your World integrated marketing campaign, focusing on safeguarding what’s most important to customers.

“Being ingrained in the communities we help to protect and giving back is a priority for us,” Bish added. “This unique partnership with Minor League Baseball is aligned with our core values, allows us to reach our customers and have an impact in our local markets in a meaningful way.”