Security Essen invades Russia

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Monday, December 1, 2008

ESSEN/MOSCOW--The international security industry calendar will be getting a new addition next year. Messe Essen, the organizer of the Security Essen trade fair, is exporting its brand to Russia, and in cooperation with the Russian exhibition organizer Bizon, will launch Security Russia on October 27-30, 2009 in Moscow.

Messe Essen has maintained close contacts with Russian fair organizers for a number of years, and as Security Essen has increasingly become a gateway for companies looking to do business in Russia and Eastern Europe, the idea of cooperating on an event in Russia seemed a logical next step, according to Messe Essen’s manager of fairs and exhibitions, Klaus Reich. “Since last year, the exhibitors at Security Essen have become much more interested in the Russian market,” said Reich. At the same time, Security Essen’s advisory board has been receiving “distinct signals” about how interesting the country has become in terms of the security business, he added.

Security Russia will incorporate the existing Russian fair Interpolitex, which is run by the local organizer Bizon. Each organizer will bring special skills to the event in order to ensure its success, according to Reich. “With Bizon, we have an experienced partner that can optimally input its trade fair know-how and contacts with Russian exhibitors,” he said.

At the same time, exhibitors place “great trust in the [Security Essen] brand and in the organizational ability of Messe Essen.” With that in mind, Messe Essen will be handling the worldwide marketing of the event, Reich added.

Interpolitex, which focuses on state security, will now be complimented by the range of areas covered at Security Essen. This means all aspects of civil security, from access control to video surveillance, according to Reich.