3xLOGIC expanding to meet demand

WESTMINSTER, Colo.—3xLOGIC, a provider of integrated intelligent security solutions, recently moved into a new, larger HQ here and expanded its Florida Innovations Center facility to meet the increased demand in commercial markets, and to support its expanded university training schedule and locations.

3xLOGIC CEO Matt Kushner told Security Systems News that since 2013, “3xLOGIC has experienced significant year-over-year sales increases resulting in combined growth of more than 235 percent for the last three years,” he said.

Kushner said in the last three years that the company has reinvented the business from a products company to a solutions company, and from a conventional products business to a cloud-based products business.

“Right time, right place with the right products—the business has just lit up, and the growth has been astronomical,” said Kushner. “The goal is to continue to build the infrastructure we need to sustain this level of growth, which included more real estate in our corporate office in Colorado and more real estate in our Innovations Center in Florida.”

The new HQ facility supports a larger marketing studio and large training facility to complement the training center in Florida.

“We are bringing more certified dealers on board as our dealer program has really taken off,” said Kushner, who noted that the larger training facilities in Orlando as well as in Colorado will help to support the expanded training program.

“We didn't have the space for training in our previous HQ building, and that was part of the ambition of moving to this new building: It gave us a large training and demo center,” he said.

For this fiscal year, which started Aug. 1, Kushner said the company “will be very aggressive in bringing additional talent into the business on the marketing side, as well as inside sales, field sales, field sales engineers,” he said. “The biggest challenge moving forward is finding the talent.” The company currently has 123 employees.

Moving forward, Kushner said that business is really accelerating in the commercial markets, especially in the retail and banking sector and K-12, which “has really expanded for us,” he said.