Parks Associates launches Strategic Consulting Unit

DALLAS—Parks Associates, an international research and advisory firm specializing in the consumer, small business, light commercial, and multifamily technology markets, has announced the launch of its new Strategic Consulting Unit.

This new initiative enhances Parks Associates’ ability to deliver tailored insights and strategies for its clients and to support their business goals.

“We provide research in many different ways; this consulting service provides a new approach to support the hundreds of companies we serve across the connected home and business ecosystems,” said Elizabeth Parks, president and CMO, Parks Associates. “With almost 40 years of data, insights, and industry relationships, we are uniquely positioned to help companies navigate market disruptions and identify growth opportunities.”

The new unit will help companies refine their competitive positioning, go-to-market strategies, and product and service offerings. Parks Associates will leverage its industry-leading data and analysis to deliver high-level business and marketing intelligence for the firm’s core research areas, including broadband and mobile, smart home, streaming and pay TV, connected health, energy management, and multifamily property technologies. 

Offerings of the Consulting Strategy Unit include:

• Technology Assessments: Evaluate emerging technologies including market size and potential
• Custom Market Analysis: Tailored insights to seize opportunities and address client-specific challenges
• Strategic Planning: Step-by-step strategies based on data insights and trends
• Competitive Benchmarking: Identify position, key differentiators, and market dynamics
• Workshops and Training: Equip teams with baseline knowledge on the market
• Marketing and PR Guidance: Support on corporate / division strategies, activities, and recommendations

Parks Associates’ extensive research coverage across consumer and business technologies and connected services reinforces the new consulting offerings. In addition, Parks Associates’ extensive network and reach with the industry through its executive events puts the company in a unique position to provide strategic consulting. 

“As the technology landscape grows increasingly complex, businesses need more than data—they need independent insights that drive results,” said Jennifer Kent, VP, research, Parks Associates. “By integrating our unparalleled research data capabilities with strategic consulting, we’re helping our clients take their business to the next level.”

For more information, visit www.parksassociates.com or contact info@parksassociates.com. To schedule an interview with an analyst, contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com or 1-972-490-1113.