ADT expands mobile reach with Lyft partnership

BOCA RATON, Fla.—ADT this week announced a partnership to integrate mobile safety solutions into the Lyft platform. Extending ADT's safety and technology to mobile applications will bring an additional layer of security to Lyft's rideshare experience.

With ADT's mobile safety platform, Lyft seeks to give riders and drivers more peace of mind. The pilot will focus on an ADT-powered safety feature within the Lyft app that will discreetly connect Lyft users who feel unsafe — by voice or SMS chat — with a security professional at one of ADT's owned and operated monitoring centers. After contacting the user, or if there is no response, the ADT security professional will alert authorities as needed so they can arrive at the user's location, equipped with detailed incident information.

“As a rideshare company with an exceptional commitment to rider and driver safety, Lyft is the ideal partner for ADT,” Jim DeVries, President and CEO of ADT, said in the announcement. “We look forward to working closely with the Lyft team as together we bring our industry-leading technology to rideshare riders and drivers. We continue to leverage our deep expertise, technology and the trusted ADT brand to expand our reach into new areas of security beyond the home and business. Partnering with Lyft broadens our exposure while enabling ADT to further realize our mission and belief that people deserve to be safer and more secure wherever they are.”

ADT's data-driven mobile safety solution provides Lyft with a platform to extend the safety and security of ADT's professional monitoring services to its users within its mobile app experience. Beginning in early 2020, Lyft intends to pilot the ADT mobile safety solution in nine U.S. markets including Chicago, Los Angeles and New Jersey, with potential to implement nationally to Lyft's 30 million riders and 2 million drivers.

“When it comes to safety, there is no better partner for Lyft than ADT,” Ran Makavy, EVP and Chief Product Officer of Lyft, said about the partnership. “We are extremely excited to enter into this partnership and look forward to a meaningful, industry-leading collaboration.”