Briscoe Protective launches new corporate brand identity, logo and website

CENTEREACH, N.Y.—Briscoe Protective, a commercial fire and security services provider based here, recently announced the launch of its new corporate brand identity, redesigned logo and website. Their original group of brands — Briscoe Protective Systems; Worldwide Security; GC Alarm; SCAN Security; and Bellringer Security — have been consolidated under one name Briscoe Protective to form a cohesive brand identity.

"Taking the time to really listen to customer needs and being able to offer the flexibility to meet those needs is truly important to us and what sets this organization apart from other industry service providers,” Alexander Schuil, CEO, said in the announcement. “Our customer is not just another 'sale,' but a relationship."

The company said the new logo represents the energy and strength it presents in the life safety services industry. The consolidation of brands enlarges their ability to broaden the scope of products and services over a larger geographical area, from Westchester, Five Boroughs, to the East End of Long Island.

"I hope our Eastern Long Island customers embrace the new changes we have made, realize that Briscoe has been their neighbor for many years being centrally located in Centereach and has made Long Island its home for most of their 41 years,” said Schuil.

As Briscoe celebrates their 41st anniversary this year, the additional brands add value, resources and an enlarged pool of talented staff to better serve customers. There are now over 130 staff members and the combined brands equal over 150 years of industry experience. The company is now one of the largest privately held security organizations in the NYC-Metro area and in the United States.

The residential division specializes in state-of-the-art video monitoring, remote access, managed services and central station monitoring for apartments, condominiums and single-family homes. Commercial fire and security services are provided to building owners, property managers, non-profits, institutional and industrial customers.

Founded in 1978, Briscoe Protective Systems specializes in fire and security alarm products and services, providing factory-trained technicians with NICET certification, in-service training, software support, preventative maintenance inspections, computerized equipment, engineering and drafting, code compliance and more. Briscoe has locations in New York City, Long Island and Westchester.