DOOR to bring self-guided touring and leasing to services in deal with block.a

ST. LOUIS — Latch, Inc., soon to be DOOR, has announced it has agreed to a deal with block.a, a platform that DOOR believes will save users time and improve prospect conversion rates.

DOOR said that block.a’s technology streamlines the resident touring process, including scheduling and follow-up, to make it more efficient and engaging for both property managers and prospective tenants. The company expects to integrate block.a’s technology into DOOR Services, along with the HelloTech platform, to bring full-service amenities to multifamily buildings, including self-guided touring and leasing.

“We’re excited about the possibilities block.a’s technology brings to DOOR Services,” said Jamie Siminoff, Chief Doorman at DOOR. “In June, we released a video outlining our vision for the future of multi-family with DOOR, and since then launched DOOR Services and acquired HelloTech, a company that specializes in on-demand installation and tech support services. This deal with block.a adds yet another critical piece to the DOOR vision.”

An end-to-end leasing platform, block.a was built upon the company’s proprietary technology and has been facilitating self-tours and apartment leases across the country since its founding in 2020. By integrating block.a into DOOR Services, the company said that property managers will have more control improving resident experiences.

“We’re thrilled to support DOOR’s mission and believe the block.a platform will be a valuable addition to DOOR Services,” said Erez Cohen, CEO of block.a. “By integrating block.a’s platform, DOOR will further provide top-notch solutions to its customers and enable properties across the country to ensure easy touring and leasing experiences.”

DOOR and block.a anticipate that the transaction will close on October 1, 2024, subject to finalizing definitive agreements.