Latch announces Siminoff’s transition to advisory role

ST. LOUIS — Latch, Inc., soon to be DOOR, today announced Jamie Siminoff, Chief Strategy Officer, will step down from his current role and transition to the advisory role of Doorman in 2025.

“I joined Latch to help build a foundation for growth, and I believe we have done just that,” said Siminoff. “We have invented around the future of multifamily property management, joining forces with key partners, introducing innovative new products, and launching the DOOR brand and app to expand the possibilities of what Latch can do. We have worked hard to establish the Latch headquarters in St. Louis, and the core management team based there will continue to realize our vision, with a focus on innovating the way we live in our homes and buildings. I look forward to continuing to support the team as Doorman.”

Following Latch’s acquisition of Honest Day’s Work in July 2023, Siminoff initially filled the role of CEO in 2023, since then he and the Latch team have continued advancing the company’s strategic vision. Highlights include:

• Opening a 62,000+ square foot headquarters and warehouse in St. Louis, which employs 50+
• Key leadership hires, including David Lillis, SVP of Finance, and Chris Peckham, Head of Sales
• Launching the DOOR app
• Launching the James app
• Acquiring HelloTech
• Launching DOOR Property Management

Additionally, Latch has Introduced several hardware products, including a new suite of smart sensors and IoT products that enable facility managers to monitor buildings from the DOOR app; the M3 Retrofit Lock, which retrofits to common mortise locks; the R2 Retrofit Kit to replace outdated access readers with mobile-enabled functionality; and the refreshed DOOR Link and new DOOR Solar Sign.

Siminoff will make the transition to Doorman effective January 1, 2025.