GHS Interactive Security rebrands as Vio Security

DALLAS—Community-based security alarm monitoring company, GHS Interactive Security, LLC announced Arena Investors LP, a U.S. institutional private invest firm, has recapitalized the company and acquired a majority stake. With this partnership comes a new brand identity, Vio Security, as well as a recalibrated focus on being the leading smart home and security service provider.

“Arena is taking a hands-on approach as a committed equity partner, investing a significant amount of time and capital to support Vio Security’s high-growth expansion strategy,” Scott Gold, managing director, Arena, said in the announcement. “We are truly excited to announce the launch of Vio Security and over the next several months will be rolling out new connected smart home products and more competitive pricing plans, all while building out the highest quality digital sales platform and field sales teams.” 

Vio Security is expanding its consumer financing options by adding simple, convenient services for customers to acquire smart home systems for their homes and small businesses. 

“Together with Arena, Vio is well-positioned to compete in the smart home, connected home space,” Michale J. McLeod, chief executive officer, Vio Security said. “We have replaced our costly dealer-based model and are building out our in-house sales force that will comprise a dedicated team of 200 sales professionals in key markets. Additionally, we are highly focused on bringing on new resources to further support our sales staff such as lead generation, optimized work-flow process and paid training. Delivering an excellent customer experience remains our priority as we look toward enhanced growth.”