HID Global and Tamoco promote NFC Mobile at Tribeca Film Festival

AUSTIN, Texas and LONDON—Secure identity solution provider HID Global and Tamoco, which does mobile marketing technology and analytics, announced the successful use of HID Trusted Tag Services at an “out-of-home” (OOH) promotional campaign for the Tribeca Film Festival 2014.

Over the course of the four-day promotion, film fans seeking free passes “tapped” promotional posters 8,195 times with 1,156 unique mobile devices.

HID Trusted Tag Services combines the company's secure authentication services and tags with HID Global's patented technology that can be attached to or embedded into any object. Tamoco embedded trusted tags into promotional posters on display at retail outlets participating in the Film for All Friday campaign. Fans who visited these locations between April 14-17 received free tickets simply by tapping the posters with an NFC-enabled smartphone or tablet.

Unlike QR codes or traditional NFC tags, the data read from trusted tags includes security attributes that change on every tap, making any attempt to share, clone or manipulate easily detectable. These features give Tamoco the ability to verify “proof of presence,” a new capability for OOH campaigns.

Founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff to spur the economic and cultural revitalization of the lower Manhattan district following the 9/11 World Trade Center attacks, the Tribeca Film Festival enables the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center.