IC Realtime renews HTSA partnership for 2022

POMPANO BEACH, Fla.—Video technology manufacturer IC Realtime recently announced a renewed relationship with the nation's leading member-managed consumer electronics and automation consortium, HTSA (Home Technology Specialists of America). 

"We're back!" said Matt Sailor, founder and CEO of IC Realtime. "We are really looking forward to 2022 and rejoining the HTSA family." 

HTSA is a member-driven organization of electronics, lighting, and integration professionals representing equipment manufacturers, AV dealers/integrators, system designers, and associated providers that shares knowledge, compatibility, and best practices to help make sense of emerging technologies. Understanding new gear capabilities and where they "fit" into increasingly automated and integrated control and AV components - and how they can work together for a seamless customer experience - is HTSA's primary goal. 

"Re-igniting our relationship with HTSA and their members is a key component of our 2022 growth strategy," noted Louis DiGioia, National Sales Manager at IC Realtime's Florida headquarters. "Video gear like our new IC Home cameras and especially our more advanced 4K and commercial line series are designed with a lot of new and advanced features. We need informed and competent representation to make sure system designers and end users understand their value. HTSA will help us get that job done."

In-house camera system design is IC Realtime's latest addition for integrator support, relieving an integrator's need to get "into the weeds" of technical specs to get a camera system designed for their job site. With even a "back of the napkin" system concept, IC Realtime will design and spec the whole camera system to meet client expectations - all at no charge. 

IC Realtime was among the first camera manufacturers to add automation system integration to its cutting-edge surveillance system gear. The company's cameras and recorders have just been upgraded to offer 4K UHD in both IP and Coax systems, and they just released a completely re-engineered 4.0 operating system for their EL Series NVRs that includes a detailed cybersecurity dashboard, HTML5 for broader compatibility, and a cleaner human interface. For compatible in-service EL-series recorders, free retrofit upgrades are now downloadable at icrealtime.com.

Sailor is looking forward to the company's new HTSA partnership as part of the company's expansion. "We managed to survive 2020, thrive, and even grow in 2021, and with HTSA and all the new gear we have coming in 2022 - the sky's the limit," he said.