Integrators '20 under 40' 2017—Brandon Freedman

Brandon Freedman, 26

Director of marketing, Wayne Alarm Systems

Lynn, Mass.

Brandon Freedman, director of marketing for Wayne Alarm Systems, has been working with the company since he was 19 and is involved in a variety of industry associations.

“I'm most heavily involved with … TMA and ESA, both of their membership committees, and then the Rising Leaders group with ESA and then Next Gen with The Monitoring Association,” Freedman said. “It's fantastic to meet the next generation of the industry, some younger professionals.”

Freedman said he started to take on a larger interest in business during his freshman year at Florida Southern College and got involved in internships at Wayne Alarm. He joined Wayne Alarm full-time after receiving his MBA from Endicott College.

“We've done a good job of really getting a younger generation into Wayne Alarm Systems,” Freedman said. The company uses partnerships with local technical schools to attract younger employees, as well as referrals from current employees—“the millennials themselves talking to their friends, getting them interested.”

As the company's director of marketing, “I focus on anything marketing related, whether that [is] print advertising, building out our website, our mobile app, any of our online social media presences, and it gets as far down as branding on our trucks and yard signs and stickers to shirts and give-away items for events,” Freedman said.

“In addition to that, I've really started to get more involved in the daily … operations of the company, just starting to learn more about the financial side of it,” he added.

Wayne Alarm Systems, founded in 1968, is a full-service regional company based in Lynn, Mass., with its own UL listed, TMA Five Diamond monitoring center.