Makeover for Frontier

MIAMISBURG, Ohio—Access control provider Frontier has secured some significant real estate on the ASIS show floor, a 30- by 40-foot booth, to introduce its philosophy as well as its new products to the security industry.

“We've changed the name of the company and the nature of the organization, so some introduction is necessary,” Jeremy Krinitt, general manager, Frontier Security, told Security Systems News.

Frontier's parent company, Matrix Systems, has undergone a transformation in the past two years since Holly Tsourides took over as CEO. In January of this year, Matrix Systems split into two separate lines of business: a manufacturing business, Frontier; and systems integrator Xentry Systems.

“We want to talk about who we are, about the history of the company and give a glimpse of how we intend to approach things a little differently,” Krinitt said.

While Matrix has been around since 1979 and has a number of marquee clients, including Miami Airport, Cleveland Clinic and U.S. Steel, “for many people [attending ASIS], it will be their first time seeing the [Frontier] solution,” Krinitt said.

At the show, Frontier is releasing a new panel, called Cylon. “It will be a platform for us moving forward, to develop solutions for customers,” Krinitt said. He called the panel “forward looking, flexible and expandable … with things like native OSDP support.”

But, while the “board is an important piece … the integration and connection of systems and services is really what we provide,” Krinitt said. The goal is to help integrators “solve problems and help organizations [their customers] be more efficient and get a lot of value out the technology.”

Some of Frontier's major customers will be on hand in the Frontier booth. Krinitt said that over the years Frontier has “provided interesting solutions for these [major] customers.” Working closely with those customers has given Frontier “insight and understanding that has helped steer the product to what it is today and … has led to differentiated capabilities within the [current] solution.”