MONI prepares for ISC West Mungiguerra talks on how the company�s new branding will be incorporated into its show presence
By Spencer Ives
Updated Wed March 22, 2017
LAS VEGAS—MONI Smart Security, exhibiting at ISC West under its new name, expects discussions on new programs and partnerships at the show this year.
MONI Smart Security COO Bruce Mungiguerra spoke with Security Systems News about the company's expectations for ISC West. “We'll actually be spending some time at ISC talking about what we've been doing around the brand, what we've been doing around improving the level of service we can provide as an organization,” he said.
The company redesigns its show booth each year, according to Mungiguerra, and the company will have a very similar footprint this year.
“We're designing the booth this year more as an open concept,” he said. “This year we're going to have a lot of digital marketing around the booth—a ton of TVs that will be displaying a lot of our digital efforts, a lot of our software platforms that we offer to our dealer partners.”
One of the training programs the company will highlight is its Elevate program. Under this program, “we do a complete operations review with [the dealer] as to how they go to market today, what their business structure looks like, how their economics work for their business, their job costing and creation costs for generating accounts, what their sales strategies are, how effective they are for them today and what needs to be tweaked.”
MONI team members then give advice on various topics for improving the business, including recruiting, training and sales. “We've had some great success stories with the handful of dealers that have been involved in it so far and looking forward to continue to expand that in 2017,” Mungiguerra said.
MONI's current dealers are already aware of the rebranding, according to Mungiguerra. “We hope to educate [prospective dealers] on our program and how we differentiate against other programs, what we can offer that we think would help them and help benefit their business,” he said. The company will also be discussing its partnerships, including with Sales Rabbit and Grant Cardone.
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