Most homes have interactive security system

DALLAS—International research firm Parks Associates finds 67 percent of security system owners, which equates to 20 percent of all U.S. broadband households, have an interactive system that allows remote connection and control capabilities.

“Interactive features are now standard on both professionally installed and DIY systems as consumers embrace IoT-based features for all devices in the home,” Parks Associates President Elizabeth Parks said in the announcement. “Our research shows consumers increasingly expect smart features for all devices they buy, with a premium on compatibility, which creates excellent market conditions for integrated ecosystem offerings.”

Parks Associates research finds 30 percent of U.S. broadband households own a smart home device and 31 percent own a security system. These households are also much more likely than average U.S. broadband households to have a home improvement project planned during the COVID-19 pandemic and lockdown, so these consumers represent a prime target market for adoption of new and innovative connected solutions. Twenty-three percent of all U.S. broadband households plan to start a home renovation project in the next six months.

A summary of the key findings include:

• 67 percent of security system owners (20 percent of all U.S. broadband households), have an interactive system.
• 30 percent of U.S. broadband households own a smart home device.
• 31 percent U.S. broadband households own a security system.
• 23 percent of all U.S. broadband households plan to start a home renovation project in the next six months.

“DIY smart home and security products have made average consumers more comfortable with IoT devices in the home. Connectivity and interactivity, which will evolve to include compatibility, are becoming standards when considering new hardware purchases,” said Mark Owen Burson, VP Marketing & Product Management, Nice North America, which participated in Parks’ CONNECTIONS conference in November. “The convergence of product plus intelligence combined with experiences will not only make homes smarter and safer, but also more fun to live in.”