Tag: Parks Associates
NAPCO expands Prima security and connected home sales team
December 18, 2024SSN Staff
AMITYVILLE, N.Y.—NAPCO Security Technologies, Inc. announced it has recently expanded the Prima security & connected home sales team with the addition of two key personnel, Bryan Pope and Adam Krueger, business development managers for the East and West, respectively.
Both Pope and Krueger will report to Jim Pless, director of sales, security & smart home. Having worked with some of the biggest names in this business segment, the trio all have an extensive background in residential...
Parks Associates launches Strategic Consulting Unit
December 17, 2024SSN Staff
DALLAS—Parks Associates, an international research and advisory firm specializing in the consumer, small business, light commercial, and multifamily technology markets, has announced the launch of its new Strategic Consulting Unit.
This new initiative enhances Parks Associates’ ability to deliver tailored insights and strategies for its clients and to support their business goals.
“We provide research in many different ways; this consulting service provides a new approach...
Women in Security Feature: Sandra Polvi – ‘I’ve made some valuable connections with my peers’
November 21, 2023Cory Harris, Editor
YARMOUTH, Maine—Sandra Polvi has many people to thank for her professional growth in the security industry.
Polvi currently serves as director of marketing for Kaadas North America, a developer of high-tech electronic and smart lock solutions serving millions of homes and businesses worldwide, based out of Orange, Calif., with its worldwide headquarters located in Shenzhen, Guangdong, China.
She told Security Systems News that the connections she has made throughout her 12-year career...
ADT partners with Costco to sell smart home security packages
March 8, 2023Ken Showers, Managing Editor
BOCA RATON, Fla. – ADT recently entered into a partnership with Costco to sell a pair of professionally installed smart home security packages through the company’s website.
Saying they’re helping them to protect and connect what matters most, Costco is offering members the ability to order two different packages: a 9-piece system and a 13-piece system, both of which include Google Nest products and ADT Smart Monitoring. Additionally, both systems come professionally installed.
That’s...
Survey says as many as one-third of security dealers considering selling business
February 9, 2023SSN Staff
DALLAS – As part of survey results revealed in the Parks Associates’ 10th annual Security Dealer Perspectives: Views from the Front Line, as many as one-third of security dealers may be looking to sell their businesses.
The nationwide survey polled results from both owners and those employed by the company and according to Parks Associates the research quantifies the dealers' view of the security market, using data compared across multiple surveys, it analyzed competitive...
False alarm reduction is major goal for security device manufacturers, report says
July 25, 2022Cory Harris, Editor
DALLAS—Parks Associates, an internationally recognized market research and consulting company, has released a whitepaper noting that home security consumers are looking for solutions to reduce false alarms. as well as improve responses to events like home burglaries, with new solutions emerging for manufacturers to address these needs.
The firm’s consumer research shows 62 percent of security system owners report that their system triggered at least one false alarm over the past...
Five companies to keynote Parks Associates’ CONNECTIONS conference
April 19, 2022SSN Staff
ADDISON, Texas—International research firm Parks Associates has announced that Alarm.com, Cox Communities, Comcast, Nice North America, and Sunnova will present the keynotes at the in-person CONNECTIONS Conference on May 17-19 at the Omni Frisco Hotel in Texas.
The annual executive conference focuses on the growing role of broadband and connected devices, systems, and services in the home. The firm’s latest research shows a rising average number of connected devices...
DIY systems constituted 50% of all security system sales in past year, report says
April 18, 2022SSN Staff
ADDISON, Texas—New Parks Associates consumer research announced recently at ISC West reveals that 50 percent of all security system sales in the past year were DIY solutions.
The firm’s Residential Security Tracker notes that systems with professional installation continue to hold about 50 percent of the marketplace, but if consumer intentions hold, DIY systems will soon constitute the majority of the market. The firm’s 4Q 2021 update assesses the residential security...
85 percent of security dealers offer interactive services, research finds
December 28, 2021SSN Staff
DALLAS—Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, recently unveiled research showing that 85 percent of security dealers offer interactive services for consumers, driving incremental revenues for monthly services.
In addition, the research firm’s findings noted that 36 percent of U.S. broadband households have a security system - up from 26 percent in Q2 2018 - and 39 percent are obtained through security dealer...
Home security concerns on the rise, study shows
December 28, 2021SSN Staff
DALLAS—A new whitepaper from Parks Associates, produced in partnership with Xfinity Home, reveals 27 percent of U.S. broadband households report far more concern now about the physical security of home than five years ago. That number rises to 43 percent among households with children.
“The uncertainty caused by the pandemic has heightened consumer anxiety about the safety and security of their families and homes and expanded the volume and type of consumers searching for safety-related...