Tag: Parks Associates
Industry sees opportunity in multi-families
April 9, 2025Ken Showers, Managing Editor
LAS VEGAS — After years of enduring a soft housing market with rising costs, material shortages and a lack of available inventory, the security industry is betting big on retrofitting multi-family units with access control and smart solutions.
During ISC West, Parks Associates released new research, "Modernizing Multifamily Housing: Retrofitting Access Control," in partnership with Kwikset, that revealed nearly 72% of multi-family owners and operators have reported plans...
Opportunities for integrators in smart spaces, asserts Parks Associates
February 14, 2025SSN Staff
DALLAS — Changing times have provided residential smart device integrators with a chance to meet the changing needs of consumers, according to research performed by Parks Associates.
Data from the group’s Video Services Consumer Insights Dashboard reported that 46% of US internet households (roughly 56 million) are cord cutters, with 12% having never subscribed to traditional pay TV services. That’s a large market of consumers who increasingly rely on smart device integration...
NAPCO expands Prima security and connected home sales team
December 18, 2024SSN Staff
AMITYVILLE, N.Y.—NAPCO Security Technologies, Inc. announced it has recently expanded the Prima security & connected home sales team with the addition of two key personnel, Bryan Pope and Adam Krueger, business development managers for the East and West, respectively.
Both Pope and Krueger will report to Jim Pless, director of sales, security & smart home. Having worked with some of the biggest names in this business segment, the trio all have an extensive background in residential...
Parks Associates launches Strategic Consulting Unit
December 17, 2024SSN Staff
DALLAS—Parks Associates, an international research and advisory firm specializing in the consumer, small business, light commercial, and multifamily technology markets, has announced the launch of its new Strategic Consulting Unit.
This new initiative enhances Parks Associates’ ability to deliver tailored insights and strategies for its clients and to support their business goals.
“We provide research in many different ways; this consulting service provides a new approach...
Women in Security Feature: Sandra Polvi – ‘I’ve made some valuable connections with my peers’
November 21, 2023Cory Harris, Editor
YARMOUTH, Maine—Sandra Polvi has many people to thank for her professional growth in the security industry.
Polvi currently serves as director of marketing for Kaadas North America, a developer of high-tech electronic and smart lock solutions serving millions of homes and businesses worldwide, based out of Orange, Calif., with its worldwide headquarters located in Shenzhen, Guangdong, China.
She told Security Systems News that the connections she has made throughout her 12-year career...
ADT partners with Costco to sell smart home security packages
March 8, 2023Ken Showers, Managing Editor
BOCA RATON, Fla. – ADT recently entered into a partnership with Costco to sell a pair of professionally installed smart home security packages through the company’s website.
Saying they’re helping them to protect and connect what matters most, Costco is offering members the ability to order two different packages: a 9-piece system and a 13-piece system, both of which include Google Nest products and ADT Smart Monitoring. Additionally, both systems come professionally installed.
That’s...
Survey says as many as one-third of security dealers considering selling business
February 9, 2023SSN Staff
DALLAS – As part of survey results revealed in the Parks Associates’ 10th annual Security Dealer Perspectives: Views from the Front Line, as many as one-third of security dealers may be looking to sell their businesses.
The nationwide survey polled results from both owners and those employed by the company and according to Parks Associates the research quantifies the dealers' view of the security market, using data compared across multiple surveys, it analyzed competitive...
False alarm reduction is major goal for security device manufacturers, report says
July 25, 2022Cory Harris, Editor
DALLAS—Parks Associates, an internationally recognized market research and consulting company, has released a whitepaper noting that home security consumers are looking for solutions to reduce false alarms. as well as improve responses to events like home burglaries, with new solutions emerging for manufacturers to address these needs.
The firm’s consumer research shows 62 percent of security system owners report that their system triggered at least one false alarm over the past...
Five companies to keynote Parks Associates’ CONNECTIONS conference
April 19, 2022SSN Staff
ADDISON, Texas—International research firm Parks Associates has announced that Alarm.com, Cox Communities, Comcast, Nice North America, and Sunnova will present the keynotes at the in-person CONNECTIONS Conference on May 17-19 at the Omni Frisco Hotel in Texas.
The annual executive conference focuses on the growing role of broadband and connected devices, systems, and services in the home. The firm’s latest research shows a rising average number of connected devices...
DIY systems constituted 50% of all security system sales in past year, report says
April 18, 2022SSN Staff
ADDISON, Texas—New Parks Associates consumer research announced recently at ISC West reveals that 50 percent of all security system sales in the past year were DIY solutions.
The firm’s Residential Security Tracker notes that systems with professional installation continue to hold about 50 percent of the marketplace, but if consumer intentions hold, DIY systems will soon constitute the majority of the market. The firm’s 4Q 2021 update assesses the residential security...