SIA expands its team to better serve its members

SILVER SPRING, Md.—The Security Industry Association (SIA) has welcomed four new members to the SIA team to support the association’s members and initiatives.

The four new hires are Rachel Tayag, associate director of learning and development; Adriana Lopez Cadima, senior manager of design and videography; Natalie Robinson, senior manager of member services; and Adom Yusuf, senior manager of standards and technology.

Tayag started in broadcast television at what is now Warner Brothers Discovery before moving into the learning and development space. She has spearheaded the integration of learning management systems and driven content creation efforts for global membership organizations like AVIXA and loves crafting innovative online learning solutions and fostering collaborative relationships, which will help SIA to grow its SIAcademy learning resources and transforming publications and research reports into interactive education material.

Cadima is responsible for managing SIA’s graphic and video presence for all platforms. Before taking on her current position, she worked as a brand marketing producer for NBCUniversal Local/Telemundo 44 for over 10 years, where her expertise in producing creative video and digital content strengthened customer relations and delivered an industry-leading competitive advantage. Lopez was awarded 10 Capital Emmy Awards during her career at NBCUniversal Local.

Robinson has over 17 years of experience in the security industry working for such companies as GE Security and Interlogix. She brings a well-rounded level of experience, having worked in customer service, marketing, pricing, and sales. Robinson’s focus will be on promoting SIA’s best in class learning and development programs, member retention and recruitment and overall member engagement.

Yusuf supports SIA in developing industry projects and initiatives that align security technologies with industry best practices, standards, and guidelines. With a robust background in membership management, Yusuf has held significant roles as a senior manager for membership and meetings at the American Iron and Steel Institute and as a specialist at the Association of Public Health Laboratories. She is passionate about fostering collaboration within the industry, promoting volunteerism and mentoring professionals in SIA’s efforts.

“SIA sincerely appreciates the expertise, skills and perspectives Rachel Tayag, Adriana Lopez Cadima, Natalie Robinson and Adom Yusuf bring to their new roles,” said SIA CEO Don Erickson/ “SIA is grateful to have them join our exceptional team, and I know SIA members will enjoy interacting with each of them as we continue to elevate our member value proposition. These accomplished professionals are joining SIA at an exciting time in our industry. Through their contributions, SIA will elevate its brand in the industry, enhance content creation, increase standards committee engagement, and expand our membership community.”