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What's public relations and why is it so important for security?

November 15, 2019Kevin Friedman

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to managing your company's reputation, but it is also one of the most effective ways to build relationships with business partners, increase sales and garner a robust customer base.Most security and technology executives refer to PR simply as “free advertising.” The reality is, however, it isn't...

branding, Kevin Friedman, mainstream marketing, Maize Marketing, PR, public relations