Tag: Maize Marketing
Connecting during a crisis
April 29, 2020Ginger Hill
I venture to say that the “corona-crisis” is not the first “crisis” you’ve had to deal with as a business owner, employee, parent, son, daughter, brother, sister, grandparent, aunt, uncle … nor will it probably be the last. That’s not thinking negatively, either; that’s just based on the uncertainty of life and the human inability to predict the future.
So, here’s the deal … we are all coping with the same coronavirus crisis right...
What's public relations and why is it so important for security?
November 15, 2019Kevin Friedman
When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to managing your company's reputation, but it is also one of the most effective ways to build relationships with business partners, increase sales and garner a robust customer base.Most security and technology executives refer to PR simply as “free advertising.” The reality is, however, it isn't...