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ADT's new $25m mPERS partnership to also enhance lead generation

May 14, 2014Tess Nacelewicz

ADT has invested $25 million in a new partnership with Life360, a provider of location-based services and family networking technology that has more than 33 million customers, ADT announced this week. The partnership is expected to lead to cobranded mPERS solutions and also “provide a valuable lead generation source for ADT,” the company said. During a discussion of ADT's disappointing Q1 results earlier this year, CEO Naren Gursahaney cited some “lead generation challenges,”...

ADT, Arthur Orduña, Chris Hulls, Life360, mPERS

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