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Business mogul Branson, others, invest in smart doorbell

August 24, 2015SSN Staff

SANTA MONICA, Calif.—A start-up based here that sells a smart doorbell recently received a lot of help—$28 million—from business mogul Richard Branson, founder of the Virgin Group; home builder J.F. Shea Co.; and home insurer American Family Insurance Group. Ring CEO James Siminoff told the Los Angeles Times that he'll use the investment to hire people “with video analysis and data-crunching skills to develop other uses for the videos” from the system. “We're definitely...

James Siminoff, Richard Branson, Ring

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