Tag: Tricia Parks
Parks Associates asks consumers about the smart home
April 25, 2016Spencer Ives
DALLAS—In a Parks Associates' survey of homeowners with broadband connections, those with a security system were more likely to say they intend to buy a smart home device in the next 12 months.“The most important things for security dealers to understand is that smart home devices are here; it's an emerging market, not an established market. The security dealers are now prominent, [but] they're not exclusive,” Tricia Parks, CEO of Parks Associates, told Security Systems News.The...
Getting 'fence sitters' to commit to security
November 1, 2013Tess Nacelewicz
DALLAS—Nearly 10 percent of the nation's homeowners with broadband at home—about 5 million households—considered purchasing a home security system over the past year but didn't acquire one, according to a new report from Parks Associates, a market research firm based here.However, Tricia Parks, the firm's CEO, told Security Systems News that with the right strategies, such “fence sitters” can turn into customers.That's because the research—resulting from multiple...