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ADT partners with State Farm to promote Pulse

December 3, 2013Tess Nacelewicz

Security companies often use as a selling point the fact that insurance companies give discounts to homeowners who have a security system. But ADT announced this week that it is leveraging that insurance company relationship in a new way: by partnering with State Farm to give that leading insurer's customers special deals on Pulse. And the customers who get Pulse can also end up with a discount on their State Farm home insurance. Seems like a pretty smart way to get customers to sign up for a smart...

ADT, Don Boerema, Jack Weekes, Pulse, State Farm