Tag: Jennifer Kent
DIY systems constituted 50% of all security system sales in past year, report says
April 18, 2022SSN Staff
ADDISON, Texas—New Parks Associates consumer research announced recently at ISC West reveals that 50 percent of all security system sales in the past year were DIY solutions.
The firm’s Residential Security Tracker notes that systems with professional installation continue to hold about 50 percent of the marketplace, but if consumer intentions hold, DIY systems will soon constitute the majority of the market. The firm’s 4Q 2021 update assesses the residential security...
85 percent of security dealers offer interactive services, research finds
December 28, 2021SSN Staff
DALLAS—Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, recently unveiled research showing that 85 percent of security dealers offer interactive services for consumers, driving incremental revenues for monthly services.
In addition, the research firm’s findings noted that 36 percent of U.S. broadband households have a security system - up from 26 percent in Q2 2018 - and 39 percent are obtained through security dealer...
Parks Associates names Mark Vena as Smart Home and Strategy leader
July 6, 2021SSN Staff
DALLAS—Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, announced that Mark Vena, a longtime consumer technology executive, has joined the research firm as Senior Director, Smart Home and Strategy.
Parks Associates, celebrating its 35th year, is the leader for industry and consumer research and expertise focused on consumer, computing, and mobile technology markets. The firm conducts quarterly surveys of 10,000 U.S. broadband...
Parks Associates: 10 top IoT trends
December 21, 2016Spencer Ives
Parks Associates recently released a whitepaper that discusses key trends in the IoT space for 2017.
“The Internet of Things is driving the reinvention of consumer technology and entertainment markets,” Brett Sappington, senior research director, Parks Associates, said in the announcement.
“New players and product categories are emerging that challenge traditional players with established business models and distribution channels. Online giants have the scale and technology...