Tag: Letha Mclaren
Panel: Biz can learn lessons from smart home tech
December 15, 2015Amy Canfield
FOSTER CITY, Calif.—Smart home technology can and should bleed over into the commercial market, especially for small business, according to three platform providers who spoke at the Cloud+ conference, held here.
Residential customers with smart homes see the advantages of having everything connected and those that are small business owners want those same advantages at work.
“Residential as a cloud testing ground for commercial,” was the name of the educational session. Moderated...
Icontrol's new CMO aims for 'frustration-free' customer experience
May 6, 2015Amy Canfield
REDWOOD CITY, Calif.—Icontrol's new chief marketing officer wants to ensure that consumers and dealers have an all-around “frustration-free” experience when interacting with the company.Letha McLaren, recently promoted from Icontrol vice president of product management to CMO, told Security Systems News that managing that smooth relationship is utmost on her mind in her new role.“It comes in many forms. For consumers it's about looking at the simplicity … of devices within...