Tag: Matlin Creative
Matlin back in home security, as a consultant
July 23, 2014Tess Nacelewicz
TORONTO—The yearlong noncompete of ousted AlarmForce CEO Joel Matlin is at an end and now he's back in the home security business—as a marketing consultant.“I'm a free man, which is wonderful,” Matlin told Security Systems News. He was abruptly fired last July 23 from AlarmForce, based here, a company Matlin founded in 1988 and grew organically to be one of Canada's largest security companies.Now, Matlin Creative—the marketing company that he and his son, Adam Matlin,...
Fired AlarmForce exec launches new business
December 4, 2013Tess Nacelewicz
TORONTO—Joel Matlin, the recently ousted CEO and founder of AlarmForce Industries, launched his own marketing business this week to serve security companies and other clients.“It's exciting,” Matlin told Security Systems News. “And bear in mind, of course, I only have a one year non-compete [agreement with AlarmForce], so you can park that wherever you want.”He said Matlin Creative, the new marketing firm run by Matlin and his son, Adam, who also was fired from AlarmForce...