Tag: Michael Kremer
Is your social media strategy up to par?
February 13, 2013Rich Miller
YARMOUTH, Maine—Twitter, Facebook, YouTube, Yelp.
If your alarm company isn't familiar with these big hitters in social media, eventually it will be—whether you like it or not. The key is to embrace the tools that otherwise could be used against you, or at the very least used by your competition to profit at your expense.
That was one of the messages delivered by the Central Station Alarm Association during a Feb. 6 webinar, “Is Your Social Media Strategy Up to Par?”...
Tweet smart: Cashing in on social media
September 12, 2012Rich Miller
You don't have to look very hard to find an alarm company that isn't keeping pace with technology. It can be difficult to stay on top of the latest and greatest, and some people are reluctant—or even defiant—when it comes to saying goodbye to the tried and true in favor of the Next Big Thing.
That attitude often spills over to the world of social media. Facebook? Twitter? “Friends” and Tweets fly just fine for the junior set, but we're adults here. Besides, who has that kind...