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Varied strategies can all lead to sales success

Top Guardian Protection dealers excel in door knocking, affinity marketing, telemarketing
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05/22/2013

LAS VEGAS—What’s the best way to be successful selling home security? Well, according to top dealers for Guardian Protection Services, a variety of strategies can work, if you do them right.

Steve Baker, other industry vets launch GHS Interactive Security

LifeLine Security is acquired as platform for growth, Topspin is equity partner, Barnes Associates advised deal
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05/22/2013

SACRAMENTO, Calif.—Industry veteran Steve Baker, who has served in executive roles at ADT, Monitronics and Westec, announced May 22 that his corporation, GHS Interactive Security, has acquired LifeLine Security and Automation as a platform for growth.

Security Options ahead of curve on retailing security

Oklahoma company has had a security store for several years; now Comcast, AT&T, others are following suit
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05/15/2013

OKLAHOMA CITY—The president of Security Options feels validated by the fact that big companies such as Comcast, AT&T and Lowe’s are now selling home security in a retail setting. That’s because his 50-employee company has had a home security store for several years now.

Bell Aliant now securing homes in Atlantic Canada

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05/07/2013

HALIFAX, Nova Scotia—Bell Aliant, a telecommunications company based here, has made its NextGen Home Security system available in Atlantic Canada, according to a company statement.

Comcast: 'We’re not just a cable company anymore'

It offers Xfinity Home security and is creating Xfinity Customer Centers to showcase and sell the product
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05/01/2013

PHILADELPHIA—Comcast was a leader among telecoms and cablecos entering the security market, launching Xfinity Home in 2010. Now it’s on the leading edge of a new trend of selling home security in retail stores—opening more than 40 Xfinity Customer Centers nationwide, with more on the way.

AT&T launches Digital Life in 15 new markets

The telecom also is making a big push to sell its home security/home automation product in AT&T retail stores
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04/26/2013

DALLAS—After successful trials of Digital Life last year here and in Atlanta, AT&T today launched the home security/home automation service in 15 additional major markets nationwide, ranging from San Francisco to Miami.

ADT launches 2013 safety data index

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04/26/2013

BOCA RATON, Fla.—ADT recently released its first annual Safety Data Index, a survey examining the safety and lifestyle habits of Americans, according to a company statement.

Bates Security’s new home fits its growth

The Lexington, Ky. company outgrew its old office because revenues and employees keep on increasing
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04/19/2013

LEXINGTON, KY.—Bates Security, based here, has grown so much in recent years that it had to move to a larger building. Now it’s holding a grand opening for its new location on April 25, and also celebrating the fact that business has increased steadily year after year despite the economic downturn.

Vision Security gets new $35m credit facility, new president

Loan from The PrivateBank creates new opportunities for door-knocking company; CFO Dan Noble gets promotion
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04/17/2013

LAS VEGAS—Vision Security’s new $35 million credit facility will strengthen the company’s unique “hybrid” business strategy of being both Security Networks’ leading dealer and retaining some accounts in house, according to Vision founder and CEO Rob Harris.

ACA/My Alarm Center adds CFO to help handle growth

With about $4.5 million in RMR and plans for expansion in 2013, company hires finance veteran Scott Peterson
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04/10/2013

MEDIA, Pa., and NEWTOWN SQUARE, Pa.—Alarm Capital Alliance, which also does business as My Alarm Center, is growing so much that it has created a CFO position and hired industry finance veteran Scott Peterson for the job.

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Poll

SSN News Poll May 2014

The fourth annual Barnes Associates/SSN/CSAA Wholesale Monitoring Study found the number of monitoring accounts in 2013 was up 19 percent over the previous year. The authors believe the influx of cablecos and telecoms into the industry is behind this "unprecedented growth." What are your thoughts on the impact these big new players are having?

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