Alarm Association of Florida rebrands as Integration Association of Florida

FORT LAUDERDALE, Fla. – The Alarm Association of Florida (AAF), Inc., has announced a significant milestone with the unveiling of its new brand that took place at the association’s Annual Convention in January.

The organization has taken on the Integration Association of Florida (IAF) as its new name, which it said is a reflection of its commitment to innovation, advancement, and a bold step towards a more inclusive future.

The IAF’s rebranding initiative comes as part of efforts to align its image with the evolving landscape of technology sectors its serves, namely the security, automation, fire and low voltage electrical industries, and to better resonate with its broad audience. The association said the transition to IAF represents more than just a change in name, but that it's also symbolic of a renewed focus on innovation, collaboration, and a forward-thinking approach.

“As an association it’s vital we stay current with the industry trends and technology to better serve our members. The rebranding of AAF to IAF signifies the evolution of our industry from the traditional security or fire business to one that now includes video, lighting, access control, automation, and other low voltage electrical systems,” said Marvin Smith, president of IAF. “Today’s end users expect a seamless integration of systems in their home and business. As our members embrace this change, it’s critical that our association keeps current on industry trends, technology, and consumer expectations. We believe rebranding to the Integration Association of Florida (IAF) does just that.” 

The IAF noted the following highlights of the rebrand: Clarity and simplicity, relevance and modernization, brand differentiation, enhanced collaborative initiatives, and a revamped digital presence.

“This is an incredibly exciting time for our industry and in particular for IAF! Our membership grew by over 100 members in 2023, resulting in 42% growth last year. In addition, our team worked hard to produce a 180% increase in Net Income over 2022, allowing IAF to invest heavily in our training school, workforce development efforts and delivering a Convention that knocked it out of the park just a couple weeks ago,” added Shannon Few, executive director. “We are not stopping here as we aggressively pursue our 2024 goals and execute our strategic plan. Rebranding to IAF is already attracting new members and providing an additional boost to the energy and momentum we have built entering 2024!”

More information is available online at www.IAF-SAFE.org.