Dynamark creates new equipment funding program

HAGERSTOWN, Md.—Dynamark Monitoring recently partnered with home improvement financing companies to provide dealers a consumer equipment financing option for their customers. “The goal is to help dealers expand their business while keeping their own individual brand and identity strong,” the company said.

“This equipment financing program is available to any security company, whether they do monitoring or non-monitored, and it's open to both residential and commercial,” Hank Groff, senior vice president of sales and business development at Dynamark, told Security Systems News. “We believe that if we do right by them, and we give them solutions, then there's a very strong likelihood that they'll use us for other things.”

The Dynamark Equipment Financing Program allows a residential or business customer the ability to finance their equipment with a fixed, no interest monthly payment for up to 60 months, the company said. The credit option allows them to purchase a system for the home or business and add upgrades onto their loan for up to 180 days after the approval, the announcement added. “Everybody likes choices, they like to have options, and this program gives everybody even greater options,” Groff told SSN.

“At its core, the program separates the service provided from the cost of the equipment. Dealers can charge a fair monthly service rate and still provide accessibility and affordability to the customer to get the level of protection they really want,” Groff said in the announcement. “Now customers will not only feel like they truly own the system, but will be less likely to cancel with a lower monthly payment. It's a win for everyone.”

Dynamark beta-tested the Equipment Financing Program in July and August, and planned a full rollout in late October.

"We are confident companies across America want the opportunities to offer the right system for the customers in their community, with a payment they can afford. We believe it's the right thing to do for our dealers,” Trey Alter, president and CEO of Dynamark, said in a prepared statement.

Rich Cowan, director of sales for Dynamark, pointed out the advantages for his dealers in the West. “We now have the ability to offer our dealers many solutions, all under one roof,” he said. “The response has been tremendous.”