Security Central gears up for total solution launch

STATESVILLE, N.C.—Security Central, a third-party central station based here, plans to unveil a product package at ISC West that includes managed services, video verification and other cloud-based solutions for its dealers, Caroline Brown, business development manager, told Security Systems News.

In addition to giving dealers “strictly more RMR on everything,” the move to integrate new services is crucial for any central station hoping to compete in an evolving market. “We do not want to fall behind the curve and not offer competitive RMR services to be resources our dealers can use, not only themselves but for the end user to take advantage of as well,” Brown said, adding that more options and new technology equate to a stronger presence in the space.

Dubbed the total solution package, the suite of services includes cloud-based solutions for everything from video storage to billing services. Security Central is also employing services in the package that aim to bolster customer service on several fronts. A call campaign solution, for instance, allows dealers to gauge their customers' needs by submitting names of clients to Security Central, which in turn touches base with them to identify service needs, Brown said.

The company also has been testing an answering service solution that helps dealers coordinate with installation teams when they're away from the office. Brown said the service has been popular during the testing phases, and that dealer feedback has been positive.

The launch of the product package follows a year that saw substantial changes at Security Central, particularly in the latter half of 2013. Besides opening a second central station in October, the company launched a dealer rewards program in late 2013 that offers credit and refund incentives for dealers who add accounts. As part of the program, Security Central is looking to implement a component that allows dealers to get vendor credit as well.

“It gives [dealers] some additional RMR and entices them to go out there and get some new accounts,” Brown said. “So it's a win-win for both of us.”