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Online damage control for security dealers

December 18, 2013Tess Nacelewicz

CARLSBAD, Calif.—If an unhappy customer posts a negative review of your security company online, you ignore it at your peril, according to a recent webinar on how to perform online damage control and also generate positive comments on your company.“One of the things to understand is that these are timeless; these reviews live forever,” said Nicholas Brown, who led the webinar sponsored by Linear, a security solutions provider based here. “So, having your say in those and being...

Caster Communications, Linear, Nicholas Brown, online ratings

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