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Readers lukewarm on social media and its benefit

July 9, 2014Leif Kothe

YARMOUTH, Maine—The latest SSN news poll shows that while the bulk of readers may be using social media, not all of them are convinced of its effectiveness as a business tool.Most readers (64 percent) said they're active on the standard social media platforms, such as Facebook, LinkedIn and Twitter. But opinion is more divided on the question of whether social media usage actually translates into added accounts, with 43 percent saying they've seen no noticeable benefits, versus 34 percent who...

Facebook, Jim Carino, Neil Licht, Physical Security, Social Media, Twitter