Tag: Tony Wells
ADT's new CMO, VP of dealer sales newcomers to industry
March 28, 2014Tess Nacelewicz
BOCA RATON, Fla.—ADT went outside the security space to find its new chief marketing officer and its new vice president of dealer sales. Both new hires say they'll put the skills they honed working in other industries to good use at ADT.Jerri DeVard, who most recently was executive vice president, chief marketing officer of Nokia, was recently appointed senior vice president, chief marketing officer for ADT.She starts her new job on March 31 and succeeds Tony Wells, who ADT said is leaving...
ADT names new CMO
March 25, 2014SSN Staff
BOCA RATON, Fla.—The ADT Corp. announced today that Jerri DeVard has joined the company as senior vice president, chief marketing officer. DeVard, who most recently served as EVP, CMO of Nokia, starts her new job on March 31 and will report directly to Naren Gursahaney, ADT's president and CEO, the company said.
In her new role, DeVard will lead ADT's marketing efforts across the residential, small business, and health business units. According to the company, she will oversee all...
ADT: Consumer Electronics Show 'very important'
January 21, 2014Tess Nacelewicz
LAS VEGAS—The annual Consumer Electronics Show didn't used to loom so large on ADT's radar. But 2014 marks the second year in a row the security giant has had a booth at CES and the company now views it as an event not to be missed, according to Tony Wells, ADT SVP and chief marketing officer.
“It has become a very important show for us,” Wells told Security Systems News.
He said the 2014 International CES, held here Jan. 7 through Jan. 10, was an opportunity for ADT...
ADT holiday campaign gives back
December 13, 2013SSN Staff
BOCA RATON, Fla.—ADT employees across the U.S. and Canada are volunteering with more than 40 non-profit groups through the Holiday Hope Across ADT campaign, the company announced Dec. 12.
The seasonal volunteer campaign is part of ADT Always Cares, the company's new community service program connecting ADT associates with charities in ADT's markets.
“This time of year always reminds the ADT family that the true meaning of the holidays is about giving back,” said Tony Wells, ADT's...
ADT Pulse has new video motion sensor technology
June 18, 2013SSN Staff
BOCA RATON, Fla.—ADT today introduced new video motion sensor technology to provide ADT Pulse customers with improved security and home automation, according to a company statement.
The upgrade allows user to schedule actions when motion is detected by indoor or outdoor wireless cameras, and to receive instant email or text message alerts with video clips of the activity. The clips can be stored for up to 30 days on the ADT Pulse web portal.
“ADT's product engineers performed extensive...
ADT launches 2013 safety data index
April 26, 2013SSN Staff
BOCA RATON, Fla.—ADT recently released its first annual Safety Data Index, a survey examining the safety and lifestyle habits of Americans, according to a company statement.As the housing market begins to rebound, the survey revealed that more than two-thirds of Americans polled claim a home security system or automation system increases the value of a home.“We've made it our business to understand the modern homeowner,” Tony Wells, chief marketing officer at ADT, said in the statement....
This Blog's on Fire (And Other Stuff)
ADT “Undercover Boss” gives worker $35K reward
April 17, 2013Tess Nacelewicz
I wrote previously about Tony Wells, ADT chief marketing and customer officer, posing as an entry-level employee on the CBS reality show “Undercover Boss.” Wells told me how the experience made him really appreciate ADT's hard-working employees. But I didn't know until the show aired on April 12 that the company showed its appreciation to one employee in the form of $35,000.
The employee, a technician named Jesus, has an 18-month-old daughter and he and his fiancée were barely making...
ADT goes 'Undercover'
March 27, 2013Tess Nacelewicz
BOCA RATON, Fla.—“James” is a tough former Marine, but he found his first day working at an ADT central station daunting.“I was taking calls at the monitoring center and I was stumbling and nervous,” he told Security Systems News. He was in awe of the ADT employee who was training him on his new job at the call center Knoxville, Tenn. “She made it seem effortless,” he recalled.Luckily, “James” doesn't need that job at the call center. That's because...
ADT Pulse adds remote door locks
February 20, 2013SSN Staff
BOCA RATON, Fla.—ADT Pulse customers will now be able to lock or unlock doors in their home using tablets, smartphones or desktop computers, the company announced Feb. 20. The ADT Corp. is introducing remote door locks to the home automation solution, availing consumers of a “master key” from anywhere, the company said in a statement.
"Enabling our customers to control access to their home — from wherever they are, with the touch of a button — that's what remote door...
ADT CEO: It's not a 'moonshot' to double residential penetration to 40 percent
October 10, 2012Tess Nacelewicz
NEW YORK—The ADT Corp. CEO Naren Gursahaney has set a bold goal. He wants the newly independent ADT—which began trading on the New York Stock Exchange on Oct. 1—to increase its residential penetration from 20 percent to as much as 40 percent.But selling security to more than one in five households in the nation is a glass ceiling that companies in the security industry haven't been able to break through for years. How can ADT accomplish that goal?“I think there's an opportunity...