ADT Commercial enters EAS market, unveils vertical market team

BOCA RATON, Fla.—ADT Commercial announced its expansion into the electronic article surveillance (EAS) market through a strategic alliance with WG Security Products, Inc., as well as a team of vertical market leaders. 

“We’re excited to have ADT Commercial as our business partner,” said WG Security Products, Inc. Executive Vice President Graham Handyside in the announcement. “WG strives to help more retailers minimize shrink, improve sales and reduce in-store labor costs.”

ADT Commercial will install and service WG Security Products’ comprehensive EAS portfolio in the U.S., including a full range of detection systems, hard tags, specialty tags, disposable labels, deactivation devices and detachers.

“We’re thrilled to expand into electronic article surveillance and offer customers another provider to consider in their search for EAS solutions, one with service excellence at its core,” said ADT Executive Vice President, Commercial Dan Bresingham. “We’re proud of the dedicated team we’ve assembled, with decades of retail and EAS experience to deliver on the promise of best-in-class service, including Rex Gillette, a 35-year veteran in retail loss prevention and the EAS market.”

ADT Commercial will help customers build and maintain their current EAS solutions that utilize 58 kHz AM frequency technologies, regardless of type or manufacturer, as well as install new systems. Additionally, ADT Commercial will provide remote system tuning and troubleshooting, which reduces the need for technician trips and helps customers save money.

“WG Security Products is a trusted and comprehensive provider, and this partnership enables us to offer customers a total EAS solution,” said Rex Gillette, VP of retail sales at ADT Commercial.

Headquartered in Boca Raton, Fla., ADT Commercial supports more than 300,000 customer locations with its strong network of over 5,000 employees across 150 offices. WG, established in 1998, has been an innovator in the EAS industry with its ingenuity and progressive thinking. With U.S operations headquartered in Campbell, Calif., its primary concentration remains on retail loss prevention and asset protection, but its products and programs reach across industries and disciplines. For more information, please visit www.wgspi.com.

Vertical Market Team

ADT is continuing to deepen its presence in key growth markets and has assembled a team of prominent vertical market leaders to address the unique and complex needs of customers in Energy & Utilities, Cannabis, Cities, Commercial Real Estate, Healthcare, Banking & Financial Institutions, and U.S.-based customers with an international presence.

“By focusing on expanding and investing in critical growth markets, supported by leaders with incredible market-specific expertise, our company can readily provide innovative solutions with a global reach across a wider range of industries,” said Bresingham. “It’s right there in our tagline, ‘Powered by Experience. Driven by Excellence.’ We’re confident that the team of leaders we’ve assembled possess the depth of knowledge and expertise to help us to drive success in these markets, and ultimately, success for our customers. We are excited to welcome them and expand ADT Commercial’s capabilities across industries and geographies.”

Members joining the dedicated ADT Commercial Vertical Market Team report directly to Rick Tampier, Vice President, Strategic Growth, a 30-year industry veteran leading the strategy for our future vertical market investment and expansion. New vertical market leaders include:

• Chad Stevens, Business Development Director, Energy & Utilities
• Eddie Abravanel, Business Development Manager, Cannabis Industries
• Kyle Parker, Business Development Manager, Cities
• Gloria Confair, Business Development Manager, Commercial Real Estate
• David LaRose, Director, Business Development, Healthcare
• Bill Wayland, Vice President, Financial Institutions

In addition to deepening its support and leadership within various vertical market spaces, through its critical industry partnerships, ADT Commercial is proud to broaden its support of U.S. based customers’ international locations through its recently launched Global Accounts Program – providing National Account and Enterprise clients a streamlined approach and single point of contact for their global security operations through a trusted subcontractor and partner network. This program is led by longstanding industry veteran, John Navarro, Vice President, International Strategy & Development, who brings 25 years of security industry experience to his role, and has served commercial customers across North America and worldwide.

“Investing in these key markets allows us to more holistically serve and respond to the needs of commercial customers, regardless of industry,” Bresingham said. “The momentum we’ve experienced so far this year has been incredible, and we are eager to continue on this path to growth to consistently be that One Ideal Partner for our customers."