Industry veterans create new marketing company

STONY BROOK, N.Y.—Make Nice Media is a recently founded marketing company that announced its launch at Honeywell CONNECT 2017, held in San Diego in early November.

“We had a great opportunity at CONNECT. We found it terrific for us to meet the dealers, have those conversations as to what services they need and to show them who we are and what we do,” David Gottlieb, Make Nice Media's managing director told Security Systems News. The response from dealers was “very positive” at the conference, he added.

“We offer the full spectrum of marketing communication services, so, everything from digital media and video production and even print advertising,” Gottlieb said. He highlighted video production as a specialty of the company, an item that “is becoming prevalent and … a must-have, especially in social media.”

In the future, Make Nice Media will be “creating packages based on what we know about what security dealers and integrators need” to make services accessible, affordable and practical. These packages can also be customized for individual dealers as well.

“Marketing with a personal touch—that is something that we believe in and that we do,” said Gottlieb.

Gottlieb noted that both he and the company's creative director, Tony Martin, had long careers in the security industry. Gottlieb had previously spent 34 years with Honeywell and Martin worked with Honeywell for more than 10 years. “We decided to combine forces and create Make Nice Media. We … have had a long history, and lots of experience in the security industry; we know a lot of potential customers. So, we thought it would be a good opportunity,” he said.

“Knowing the space, knowing the customers and what their needs are, gives us an opportunity to come in with an … inherent understanding of the business,” said Gottlieb. Some dealers who work with local marketing companies can get frustrated when the agencies don't fully understand the security industry, he said.

While Make Nice Media will service clients outside of the security industry, the company's client base could be about 70 to 80 percent security, Gottlieb estimated. “[Security is] a primary focus, and that's why we decided to be a sponsor and exhibit at CONNECT.”