U.S. Cellular launches DIY security system

U.S. Cellular's OnLook Digital System, a self-installed security and home automation system, is now available in Iowa and in the Tulsa, Okla., market in U.S. Cellular retail stores, online and over the phone.  The system can be managed over a smartphone, tablet or computer, according to the company.

The OnLook Digital System is powered by Alarm.com's cloud-based software platform. It has three DIY package options available starting at $99.99 with a two-year contract. The options include Essential Security, Advanced Security and Advanced Security + Energy.

U.S. Cellular says that every package includes 24/7 professional monitoring and standard components such as a control panel, two door/window sensors, one motion sensor, one key fob, security signs and decals and 24/7 monitoring.

Customers will receive real-time notifications via their mobile phones if something is happening, the company says. Customers are also offered several security and automation accessories and add-on packages that allow customers to customize the solution to best fit their specific needs.

Industry analyst Jeff Kagan of Wireless told a number of news sources that “U.S. Cellular has not seen the kind of growth in wireless that larger competitors have seen in the last several years. So moving into this new market segment sounds like a good idea if it can help U.S. Cellular show solid growth again.”

U.S. Cellular is not alone seeing this as a growth opportunity in home automation and security services. Other companies, such as AT&T Mobility and Comcast Xfinity, see the same opportunity, Kagan said.

I have scheduled an interview to speak with U.S. Cellular to follow up on what this means for its future. So stayed tuned.