Dynamark helping dealers get through COVID crisis

HAGERSTOWN, Md.—With many dealers feeling the effects of decreased business, Dynamark Security Centers is offering support to dealers through a comprehensive approach that addresses not only the financial, but also the operational and technology side of the equation.

“Because of the need from our dealers, we are providing support by way of a three-legged stool,” Dynamark’s Senior Vice President for Sales & Business Development Hank Groff told Security Systems News, noting that the first leg of the stool is Dynamark’s new two-part stimulus package to help dealers rebound, including providing a credit to a dealer for every account (credit is based on the number of accounts) they swing over to Dynamark. “We are reaching out to dealers to tell them about this new program because there is the potential for a dealer to save thousands of dollars.”

The second leg of the stool is the national partnership with Synchrony Bank, which “has really taken off because in the alarm business banks have dried up their money to give dealers to grow their businesses,” Groff explained. “So now, when dealers can’t sell their paper or get financing, I can help them get it through Synchrony Bank.”

The third leg of the stool, he noted, is going to be provided on the technology side: “Our technical team has been developing a group interaction text solution that is going to allow customers to interact with their family and friends in a group environment.”

In addition, Dynamark has been working on innovative ways to help dealers get in front of customers, especially for those with concerns surrounding COVID-19.

“Everybody still needs security, burglary, fire, medical, smart home tech — they all still need these products — but aren’t quite comfortable enough to have sales people in the house yet,” noted Groff. “What we have been developing, and the industry, such as Alarm.com, is talking about this, is to more proactively sell through a webinar environment. We are pilot testing a marketing system with a few dealers to try and see if they can set up webinar selling and then they can deliver and walk the customer through the entire installation process. We can have a technician on Facetime, even sitting outside in a truck if needed.”

All of this is to help dealers get back to pre-coronavirus levels of business and overcome the challenges associated with the continued shutdowns and stalled openings, he added.