Tag: Dina Abdelrazik
Residential security adoption rises to 33 percent
April 17, 2020SSN Staff
DALLAS—Consumer Insights 2020 research from Parks Associates finds security system adoption, after holding steady at 25-28 percent for over five years, jumped up to 33 percent of U.S. broadband households at the end of 2019.This growth comes as consumers have more options, including DIY and ad hoc monitoring through smart home devices. Parks Associates research emphasizes that 2020 will bring new challenges to the security industry as the COVID-19 pandemic is rapidly impacting the economy and...
DIY causing home security disruption
November 19, 2019Paul Ragusa
Research from Parks Associates shows that over the past six years, self-installed home security systems are gaining momentum, slowly, but traction no less, over professionally installed systems. Recent research from Parks found 51 percent of security system owners who acquired their security system in the past 12 months self-installed it. This is up from only 10 percent of security system owners who acquired their system six or more years ago. Additionally, 88 percent of self-installers report the...
New research shows DIY is on the rise
June 13, 2019Paul Ragusa
DALLAS—New research from Parks Associates reveals at the end of 4Q 2018, 28 percent of U.S. broadband households reported the presence of an active security system, up from 26 percent in 4Q 2017, with 24 percent having professional monitoring.What is interesting, though, is Parks' Connected Trends & Disruption in Home Security reports that 52 percent of households that are highly likely to purchase a security system in the next 12 months plan to buy a system that is self-installed.“Professional...
Value add-ons give dealers competitive advantage
March 20, 2019
DALLAS—The annually published “Security Dealer Survey” by Parks Associates, a market research and consulting company that covers the residential security industry from both a consumer and dealer perspective, found over 70 percent of U.S. security dealers offer services other than traditional monitoring.“The survey was fielded to security dealers in September and October of 2018, with a total of 208 participants,” Dina Abdelrazik, senior analyst, Parks Associates, told...
In the home, voice is king
February 20, 2019Paul Ragusa
The success of smart home assistants such as Amazon Alexa has spurred the growth of smart speakers within the home, as voice control in the home seems to be a trend that is not going away any time soon.
In fact, the adoption of these devices increased by 800 percent from 2016 to 2018, reaching nearly one-third of U.S. broadband households by the end of 2018, according to research by Parks Associates.
In the firm's “Strategies for Integrating Voice in the Smart Home,” report, it estimates...
Parks looks at IP camera sales, DIY's impact
September 19, 2018Paul Ragusa
An estimated 7.7 million standalone and all-in-one networked/IP cameras will be sold in the U.S. in 2018, with $889 million in revenues, according to research from Parks Associates entitled Smart Product Market Assessment: Networked Cameras.
“Networked cameras have experienced a positive growth rate over the last year—2018 is expected to witness a roughly 11 percent increase in unit sales from the year prior,” Dina Abdelrazik, research analyst, Parks Associates, told Security Systems...
Parks Associates predicts about 27 percent of U.S. households to have security by 2021
January 18, 2018Spencer Ives
DALLAS—Parks Associates recently published a report, “Home Security: Market Sizing and Forecasts,” that outlines the firm's expectations in the market between 2017 and 2021.“Overall, Parks Associates estimates that adoption of security systems among all U.S. households will be roughly 27 percent, or 30 percent of broadband households, by 2021. This will leave 70 percent of broadband households untapped by the security industry,” Dina Abdelrazik, research analyst for...
Smart devices increasing within home security
September 13, 2017Paul Ragusa
DALLAS—New research by Parks Associates reveals that 42 percent of new security installations include a smart home device such as a door lock, light or thermostat.“We've seen this number grow from 24 percent in 2014 and estimate it to grow beyond 50 percent by 2018,” Dina Abdelrazik, research analyst, Parks Associates, told Security Systems News in an email interview. Parks also found that between 50 and 60 percent of smart safety and security devices are acquired as part of a householder's...
New resi research promising
June 28, 2017Paul Ragusa
U.S. households with professional security monitoring will generate nearly $14.7 billion in 2021, reaching a five-year CAGR of 4.7 percent from 2017-2021, according to Parks Associates' Home Security NUMBERS research.
“Our last number from the fourth quarter of 2016 shows that 21.5 percent of broadband households, which is about 80 percent of overall households, have professionally monitored security,” Tom Kerber, Parks' director of IoT strategy, told Security Systems News. “So...