Tag: Jonathan Frase
Z-Tech ups marketing, sees growth
July 29, 2015Spencer Ives
MEMPHIS, Tenn.—Simple but aggressive marketing efforts helped Z-Tech Central increase its dealer base by 33 percent in the last six months, Jonathan Frase, company partner, told Security Systems News.“We're definitely more aggressive than we had been in the past, in terms of meeting people.” Frase said. “We'll meet with people at trade shows, or, if we're visiting a particular city, we will make efforts to reach out and actually meet some of the dealers in person.”Frase...
Conservative approach builds RMR for Memphis provider
March 4, 2015Amy Canfield
MEMPHIS, Tenn.—While telecoms and cablecos are making inroads into the home security industry by leading with automated home services, a decades-old family run business, Frase Protection, is taking the opposite route.And it's succeeding.Frase, in business for more than 40 years, has 4,000 accounts and $205,000 in RMR. Its goal is to increase RMR by 10 percent every year “and we are accomplishing that,” owner Jonathan Frase told Security Systems News. It is one of the largest, privately...
New services, new growth for Z-Tech Central
May 15, 2013Rich Miller
MEMPHIS, Tenn.—Building on a service formula that has allowed it to carve out a market niche in the Southeast, Z-Tech Central has rolled out a virtual operator app for its dealers and is expecting double-digit growth in 2013, partner Jonathan Frase told Security Systems News.
Z-Tech, a wholesale monitoring provider based here, evolved in the early 1990s from what was formerly Memphis Alarms. Frase, CEO of Frase Protection, now owns Z-Tech along with the proprietors of four other local security...